One common business challenge that many overlook is selecting the right type of packaging. In addition to ensuring that packaging aligns with the product, well-designed paper box packaging with an attractive appearance and suitable functionality can enhance product value and support marketing efforts, ultimately boosting sales.
5 Professional Guidelines for Selecting Packaging
Packaging refers to containers or materials used for packing and shipping, such as postal boxes, corrugated boxes, offset-printed boxes, or molded pulp packaging. Its purposes include transportation, distribution, and sales. Here are five key factors to consider when selecting and designing packaging:
1. Purpose of Use
The primary functions of packaging include preserving product quality, taste, shelf life, and condition. Additionally, packaging serves as a marketing tool, helping customers recognize brands and products. For example, adding stickers with product details on paper boxes, paper cups, and paper plates can enhance brand recall. Therefore, the first guideline is to prioritize the intended purpose of the packaging.
2. Consider the Functions of Packaging
Different types of packaging primarily protect products, but their functions and applications vary depending on the product type. Some packaging is designed for technical purposes, such as preventing moisture from external environments or protecting items from damage during transportation. Examples include corrugated cardboard boxes and plastic crates. Other packaging is designed for marketing purposes, featuring attractive designs that enhance sales and serve as advertising tools.
3. Consider the Type of Packaging
Generally, packaging falls into two main categories: consumer packaging, such as food and beverage packaging, and transportation packaging, including paper pallets, paper boxes, corrugated sheets, corrugated boxes, and molded pulp packaging.
4. Consider the Material Properties Used in Packaging Design
The most market-friendly packaging solutions use natural materials. Innovative, research-backed packaging can further attract consumer interest. For instance, food and beverage packaging that is freezer-safe and microwaveable, while also being biodegradable, meets both functional and environmental demands.
5. Consider the Shape and Type of the Product
Good packaging should be appropriately designed for the product. For example, if the product is food, dessert, or a beverage, the packaging should have an opening that showcases the product’s appearance, stimulating customer interest and encouraging purchases.
These five principles provide a foundation for selecting professional-grade packaging. When it comes to design, choosing an experienced packaging manufacturer that offers a one-stop service for paper boxes, corrugated paper, and food and beverage packaging ensures high-quality packaging that meets product requirements.
