The term “logistics” is commonly understood by most people, including business owners, as the transportation system involved in the movement, storage, or distribution of goods from the manufacturer to the consumer. However, many business owners might not fully understand the role and responsibilities of packaging in the logistics system. Understanding the role of packaging in transportation or logistics is crucial for business owners.
Role and Responsibilities of Logistics Packaging
The function of logistics packaging, when designing packaging and transportation equipment, focuses on convenience of use and cost-effectiveness. This involves adjusting materials, reducing or increasing the size of product boxes, and adding protective materials, such as corrugated paper or paper pallets, to suit the product. The role and responsibilities of logistics packaging can be divided into three main functions:
1. Serving as storage support: In logistics, packaging protects products from damage and facilitates the storage and arrangement of products during shipment. It helps maintain order and makes it easy to count and verify the products.
2. Serving as transport support: This ensures convenience and safety during the movement of goods.
3. Reducing costs: Packaging helps save space for both storage and transportation. It allows products to be stacked efficiently, enabling bulk transport.
The Importance of Packaging in Business
1. Packaging is a factor that can increase the value of products and marketing. The decision to purchase a product sometimes depends on the packaging’s appearance, as it serves as an incentive for customers.
2. Packaging plays an important role in business success. It serves as advertising at the point of sale, directly reaching the target audience. Product labels showcase the company’s reputation, brand, product features, benefits, and usage instructions clearly.
3. Packaging helps create a brand image for both products and organizations. For example, using cardboard boxes, paper pallets, corrugated paper, or other environmentally friendly packaging that can be reused or naturally decomposed.
4. A business that manages packaging well and efficiently can reduce costs while increasing the effectiveness of product distribution to customers with quality and on time.
5. Good packaging reduces damage from evaporation, breakage, and deterioration, earning customer trust and confidence.
The role of packaging in the transportation or logistics system is to protect products and ensure they reach consumers safely. The design and use of high-quality, standard packaging not only protects products during transportation but also serves as a sales promotion tool.
