Packaging design is the process of inventing and determining the structure of the material used to wrap, protect, and maintain the product’s quality. It also adds value to the product. One of the key elements in creating beautiful and distinctive packaging is the selection of colors in the design.
Why is color selection important in packaging design?
For packaging design, the primary goal for most entrepreneurs is to create something beautiful and attractive to customers. According to packaging color design standards, the colors used also convey the meaning and functionality of the product. The color or light perceived by the observer not only influences human feelings but also affects the product itself.
The psychological influence of colors on human emotions
1. Green gives a feeling of comfort, energy, calmness, and nature.
2. Orange conveys fun, creativity, and confidence.
3. Purple represents luxury, elegance, mystery, and loyalty.
4. White suggests purity, newness, brightness, and simplicity.
5. Yellow signifies warmth, friendship, and joy.
6. Red represents intensity, excitement, challenge, and price influence.
7. Pink symbolizes sweetness and gentleness.
8. Blue conveys brightness, freedom, serenity, and calmness.
- Brown symbolizes stability and decisiveness.
- Gray represents balance, cooperation, and neutrality.
- Black denotes strength and mystery.
The influence of color on packaging and products
Size
1. Light colors make the packaging and products appear larger.
- Dark colors make the packaging and products appear smaller.
Weight
1. Light or warm colors make the packaging and products look lighter.
2. Dark or cool colors make the packaging and products look heavier.
Strength
1. Warm colors create the impression that the packaging is stronger.
2. Cool colors create the impression that the packaging or product is more fragile.
When selecting colors for packaging design, it is essential not only to choose colors based on their psychological effects but also to ensure that they enhance the product’s appeal, maintain the product’s quality, and make the packaging convenient for use and storage. Furthermore, it is important that the packaging is eco-friendly.
