Packaging is something that wraps or contains products, playing a crucial role in all types of businesses. Not only is it used for transporting goods from production or distribution points to consumers, but it also helps protect products from damage during transit. Examples include corrugated boxes, cardboard sheets, or packaging for food and beverages. These types of packaging also serve as marketing strategies, making products stand out and differentiate them from competitors.
Types of Packaging
Currently, there are various types of packaging, each with different uses and properties, as follows:
1. Paper Packaging
Paper packaging is widely used and comes in many forms. The materials used include both high-quality paper for food and beverage packaging, such as paper cups, paper bowls, and biodegradable food boxes, as well as recycled paper products such as corrugated boxes, egg cartons, and coffee cup trays.
2. Plastic Packaging
Plastic packaging can be divided into two categories: rigid plastic and flexible plastic. Both types have numerous applications, such as plastic bottles, plastic cups, and trays. Today, plastic packaging is versatile, capable of holding hot food, fresh items, and frozen products.
3. Metal Packaging
Metal packaging is an old yet still popular type of packaging. Metal containers come in many forms, such as beverage cans, ready-to-eat food cans, carry buckets, cosmetic tubes, aluminum foil, or spray cans.
- Glass Packaging
Glass packaging is commonly used due to its beauty, clarity, and ease of coloring. However, glass is prone to breakage, so it is often paired with molded paper or pulp mold for protection. Glass packaging is usually available in three colors:
- Clear: Commonly used for items like glass bottles, perfume bottles, chili paste jars, jam jars, and more.
- Amber: Commonly used for medicine bottles and beer bottles, as it helps prevent chemical reactions from exposure to sunlight or heat.
- Green: Similar to amber but typically used for beverages.
5. Wood Packaging
Wood is a natural material used for packaging in various forms. Types of wood used for packaging include:
- Solid wood, such as rubber wood or hardwood
- Plywood: Thin sheets of wood that are glued together and then pressed with heat
- Wood chips: Made from small pieces of wood that are glued and pressed together to form sheets
- Fiberboard: Made from wood fibers that are processed into new sheets
Currently, the choice of packaging not only helps with transporting and protecting goods from impact damage but also plays a role in making the brand more noticeable. If packaging, such as corrugated boxes or food and beverage packaging, is chosen appropriately, it can add value to the product.
