The success of a product often depends on its quality, image, and packaging. For food products, in addition to taste, food and beverage packaging is crucial, as it’s not just about cleanliness. Food containers, paper cups, or other packaging can help build a brand and make food and drinks more appealing.

How to make a product brand more interesting

The starting point of any business is brand creation. Whether it’s a small or large business, or even a stall at a local market, a brand must be established for recognition. If a product receives attention but lacks a clear brand, making it difficult for customers to find or access, the chance of business success is minimal, and valuable opportunities may be wasted. Here are ways to make your product brand more interesting:

1. Incorporate your identity into the product

Integrating your identity into the product means focusing on the design of the packaging and wrapping to reflect uniqueness. For example, if you’re selling traditional Thai sweets, you might design the packaging, such as paper cups, to reflect Thai culture. This will attract attention, highlight your brand, and showcase its identity.

2. Create a distinctive logo

A product logo is like a symbol representing the brand. A well-designed logo that complements and reflects the product’s characteristics is vital. For example, a logo can be applied as a sticker on paper cups or product packaging.

3. Build awareness

Building awareness is a way to create a memorable brand through the five senses: sight, taste, smell, sound, and touch. For example, if you open a food or beverage shop, the taste must be delicious, the presentation should be beautiful, and the beverage served in paper cups of the right size for easy handling. Importantly, when customers feel hungry, they should think of your brand first.

4. Foster customer loyalty

Once your product is of good quality and your brand is well-known, it’s essential to retain customers. Foster loyalty by offering promotions, quality service, social events, or eco-friendly initiatives, like using biodegradable paper cups or containers, to build trust and affection for your brand.

5. Innovate and stay creative

Consistent innovation and creativity not only keep your brand fresh but also help you stay ahead of competitors selling similar products. Innovation can be achieved in many ways, such as changing the packaging or selecting paper cups, boxes, or containers with designs that match specific occasions or festivals.

6. Expand the market

Market expansion is another way to make your brand interesting by creating new products or variations to appeal to different target audiences. For example, if you’re selling regular beverages, you might add fruit or vegetable-based drinks for health-conscious customers.

Once you have your own brand, improving product quality, selecting unique packaging like paper cups, boxes, or other containers, and continually innovating are key ways to ensure that customers remember your brand. The six strategies mentioned will help make your brand memorable for the long term.