Nowadays, many manufacturers are competing to produce products to meet the demands of consumers. With so many products available, consumers now have the freedom to choose what they want to buy. As a result, manufacturers must compete not only in product quality but also in packaging to target customers as effectively as possible. Besides the seemingly ordinary exterior packaging, modern packaging designs can immediately increase the value of a product with just a few minor adjustments, making it look more appealing. It’s undeniable that packaging is crucial to the product, as small changes can significantly increase the perceived value.

How Should You Design New Packaging?

• Make it easier to use: Enhancing usability can greatly add value to the product. For example, changing from a standard pouch to a zippered pouch makes it easier to use. Alternatively, making packaging more convenient to carry or stand upright adds value to the product by simply improving its functionality.
• Make the packaging more eye-catching: Whether it’s through colors or typography, eye-catching packaging can attract customers effectively.
• Make it more modern: A modern design will help reach a wider audience, especially as technology advances. If the packaging looks appealing and desirable, customers are more likely to decide to buy it.
• Make it unique: Wouldn’t it be great if customers could identify the product just by looking at the packaging? By creating unique and distinctive packaging, you can highlight the product, adding value.
• Differentiate the packaging for similar products: Many products in the same category have similar packaging. If you want to stand out and be remembered, consider redesigning your packaging to be different from the usual, adding value through this distinctiveness.

General packaging might seem unimportant at first glance, but in reality, it’s crucial. In addition to protecting the product, it can easily add value. Just look at consumer buying behavior – we tend to choose products with better, stronger, and more beautiful packaging. Packaging is an indicator of reliability. If you’re looking to design better packaging or make adjustments, Hong Thai is always ready to serve manufacturers.