Creating a new product brand and making it known to customers is not an easy task. Even if the product meets consumer demands, has high quality, and attractive packaging, it may still not be enough. In addition to these factors, new brands must also address pollution and environmental issues by choosing eco-friendly packaging to demonstrate their social responsibility.

Build a Strong Brand and Increase Sales

The strategies or marketing techniques that entrepreneurs use come in various forms, such as promotions, discounts, giveaways, holding sales events, setting up booths to introduce products, and advertising. One technique that many entrepreneurs overlook is building a strong brand using eco-friendly packaging that is not only biodegradable but also incorporates innovative materials designed to solve environmental problems sustainably. When a brand is well-known for its commitment to environmental conservation, it helps the products gain acceptance and achieve sales and revenue goals with ease.

7 Techniques to Build a Strong Brand with Eco-Friendly Packaging

1. Packaging that is designed to suit the product, clearly reflecting the product’s identity. For example, packaging for men’s perfume or packaging that immediately identifies the product as a women’s fragrance. This technique can effectively create a market segment.

2. Designing eye-catching packaging that stands out can encourage customers to make purchase decisions. In today’s world, where products can be bought through various channels such as online shopping, beautiful and distinctive packaging will always be a top choice.

1. Packaging designed for practicality, making it easier and more convenient to use. Even if it costs more, some customers, especially high-end ones, are willing to pay more for products in packaging they like.

4. Packaging innovations can serve as tools to increase sales, improve profits, and create a strong brand image. For example, choosing to use sugarcane fiber containers instead of foam boxes for food packaging.

5. Packaging can be used as a tool for integrated marketing communication (IMC), and well-designed packaging helps build a brand image.

1. Today, society places more importance on the environment. Most entrepreneurs are opting for environmentally friendly packaging, such as using paper packaging for food and beverages instead of plastic packaging.

7. Packaging designed for multiple uses can attract attention and increase sales. For example, a cartoon character on a powder can that can be reused as a piggy bank after the product is consumed.

Building a strong brand can sometimes be a simple task that some entrepreneurs overlook. Designing beautiful and eye-catching packaging can boost sales and revenue without the need for complex marketing strategies.