For new entrepreneurs starting their own brand, the key goal is to make the brand known. Many opt for advertising or use various media both offline and online, but they may overlook that packaging, offset printed boxes, or corrugated boxes can also serve as an advertising medium.

Packaging to Build a Brand Without Advertising

A marketing strategy that new entrepreneurs often overlook is developing and maximizing existing resources. Packaging, or corrugated boxes, can be a great promotional tool for the brand. Additionally, it can boost sales in the following 6 ways:

1. Bold and Attractive Packaging

Many people have chosen to buy a product because of its attractive packaging. Sometimes, they may not even know what the product inside is, but they are drawn to the packaging. The same applies to corrugated paper or boxes used for packaging products. If designed differently with vibrant colors, it can capture customers’ attention. Often, customers may not buy a product because they need it but because the packaging is beautiful and perfect as a gift. This is a highly effective marketing method.

2. Unique Packaging

For similar or identical products, simply using offset printed boxes or designing packaging to stand out can make a brand more attractive. Additionally, designing packaging to meet customer needs, such as single-item, dual-item, or a dozen-sized packages, can not only satisfy retail and wholesale customers but also expand to employees or cost-conscious buyers who prefer discounts for bulk purchases.

3. Communicate Product Information Through Packaging

Corrugated boxes can be printed with text or images. The design should not only provide product details, company information, or warnings for transportation but also extend to communication that benefits both the product and the consumer. The typography should be easy to read, with beautiful colors and images, emphasizing important points with appropriate size variations.

New entrepreneurs who manufacture or create their own product brand believe that their products are of good quality and meet market demand. By carefully choosing and designing packaging, such as corrugated or offset printed boxes, with standout messages and beautiful, vibrant colors, when the package catches the eye and the product wins over customers, the brand can certainly achieve success.