Packaging is an essential component of almost every business. The role of packaging, such as cardboard boxes, corrugated boxes, paper pallets, paper coffee cups, and other packaging made from natural materials, helps increase product value and attract consumer interest. For new entrepreneurs or SME business owners, www.hongthai.co.th presents three key insights into packaging design.

3 Key Insights into Packaging Design

When designing custom packaging to match a product or brand, or selecting factory-produced packaging for purchase, there are three important insights that are highly beneficial for business owners and new entrepreneurs. These insights not only relate to legal regulations but also contribute to business success. The three key insights include:

1. Elements of Packaging Design
   The elements on packaging come in various types and formats. The elements that effectively communicate with customers or consumers, whether on food and beverage packaging, corrugated boxes, or other packaging types, should include the following details:
   • Product name
   • Brand name
   • Trademark and trade characteristics
   • Product details
   • Promotional information
   • Images
   • Product ingredients
   • Product volume or quantity
   • Manufacturer or distributor name
   • Legal requirements such as production date
   • Storage and handling instructions
   • Product awards and certifications
2. Choosing Packaging Materials
   Selecting packaging materials that align with sustainability trends and promote health involves using natural materials for producing cardboard boxes, corrugated boxes, and food and beverage packaging. Popular natural materials include:
   • Fast-growing wood pulp that can be replanted after use, such as eucalyptus or pine
   • Plant fibers, such as water hyacinth, banana stalks, or other plant fibers under research and development
   • Wood pulp or timber from both hardwood and softwood, used for durability, such as wooden pallets or wooden crates
3. Characteristics of Good Packaging
   Understanding the characteristics of good packaging is beneficial for business owners. Beyond proper design and material selection, good packaging can enhance product value and consumer appeal. Important characteristics include:
   • Attractive and visually appealing to capture customer interest
   • Distinctive and unique design
   • Ability to preserve product quality
   • Potential to add value to the product
   • Cost-effectiveness in packaging production
   • Eco-friendly and safe for consumers, especially in food and beverage packaging

Packaging design, whether for corrugated boxes, paper coffee cups, paper lunch boxes, or food containers made from natural materials, involves three key aspects: packaging design elements, material selection, and the characteristics of good packaging. Understanding these concepts helps new entrepreneurs choose or design packaging that best suits their products.