All types of packaging are an essential component of a product. In addition to manufacturers producing products that meet consumer demand and have high-quality appeal, creative and modern packaging trends, which are innovative, also add value to the product. These trends can create buzz, making products sell faster, easier, and more effectively.
How to design packaging trends to make products sell faster, sell more, and be more successful
From the packaging information that has been most used and demanded globally, food and beverage packaging stands out. This aligns with the reality that businesses generating daily income are in food and beverage sectors. Not only do these types of packaging offer convenience to consumers and manufacturers, but innovative designs also stimulate sales, enabling products to sell quickly, easily, and well.
Good food and beverage packaging design should meet consumers’ needs in various ways:
1. Universal Design packaging: This means it is easy and convenient to use for everyone, including children, the elderly, working-age adults, or people with disabilities. The design principles include:
– Easy to understand
– Easy to perceive
– Easy to hold
– Requires little effort to open
– Easy to grab and store
– Easy to learn about the features
– Easy to dispose of
– Safe to use
- Using technology in packaging, such as packaging labels for food and beverages that indicate changes or deterioration in the product by color change. For example, the label turning from yellow to blue assures consumers that the food they buy is safe.
3. Eco-friendly packaging: This means choosing materials that are biodegradable and do not cause environmental pollution. Some types of food and beverage packaging can even be reused.
4. Unique packaging design: This refers to packaging with distinct features that attract consumers. Sometimes designed for specific holidays or events, it may not be used long-term but can boost sales.
5. Packaging with identity: This refers to packaging that clearly identifies the product’s brand. It is a unique innovation that can be repurposed for other uses, offering multiple benefits and boosting product sales.
In addition to the five mentioned trends, another packaging design concept is to mimic nature as much as possible. This approach applies natural principles to the design, aiming to minimize the use of chemicals in production, thereby benefiting consumers and the environment. Entrepreneurs who choose manufacturers with standards and experience will find it easier to create the ideal packaging design.
